Tip #4: Start an email campaign and scour the contact lists from everyone in your company for email addresses. Be obsessive about collecting them during the course of business.
Why is being remarkable SO important? Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting.
Boring stuff is invisible. Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last minute add-on, but understanding that if your offering isn't remarkable, it's invisible.
Here's how Square 2 Marketing is remarkable. While you read, consider how your company might be remarkable. If you're having trouble thinking of anything, drop us a line.
1. Reality Marketing™
Square 2 Marketing created Reality Marketing because we couldn't find a system to help grow our businesses. Its roots were developed in response to all the fluff from traditional ad agencies and design firms that tried to help us, but provided too much fluff. These companies showed us pretty ad campaigns that looked good, but never helped us make more money.
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More About Reality Marketing.
2. Marketing Machine™
A Marketing Machine is a comprehensive program that uses marketing to deliver leads in one end of the machine and spit out sales on the other. Square 2 Marketing customizes each of our clients' Marketing Machines to specifically achieve their individual business goals and objectives.
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More About Marketing Machines.
3. Client Satisfaction Surveys
Square 2 Marketing contstantly looks for ways to improve our customer service. As such, we distribute quarterly client satisfaction surveys to measure how we're doing. We use the survey results to make improvements to our current processes and develop methods to address areas that could potentially be improved. In addition, a percentage of all Square 2 Marketing employees' compensation is tied to the results of our client satisfaction surveys. Now your marketing team has a vested interest in the success of your program.
4. Outsourced Marketing Department
You are the expert at your business, and Square 2 Marketing is the expert in marketing. Small businesses cannot afford the staff needed to support an effective marketing program. With Square 2 Marketing, you hire a complete, outsourced marketing department. Square 2 Marketing's team of marketing professionals works with you to build a Marketing Machine that works for your business. We collaborate with our clients to develop a marketing strategy to meet business goals, and we use our expertise to drive the execution of recommended tactics. For less than the price of one marketing professional, you get the power of entire team.
5. Marketing and Sales Consulting Services
Square 2 Marketing provides both marketing and sales consulting services – those two areas of your business cannot work independently. Not only do we help create leads, but we show you how to turn them into sales. Our team develops a marketing program that drives leads and then teaches your team all of the strategies, processes and systems needed to close them.
6. Pod Structure
Square 2 Marketing utilizes a “Pod” approach for all client project efforts. Each new engagement leads to the selection of up to eight of our team members to work on the construction of your Marketing Machine. A pod consists of a marketing consultant, graphic designers, interactive designer, copywriter, public relations specialist, and a project manager, and is led by a partner. By having a group of marketing specialists working on your account, we are able to brainstorm effectively and produce superior, more creative results for our clients.
7. Results-Oriented
We only consider one of our client engagements a success when we are able to drive results. Our customized approach focuses on building a Marketing Machine that will drive results for each individual client. Our marketing efforts are focused on bringing in more sales leads for clients, which can then be converted to additional revenue. We provide your sales people with tools and messaging to help them close deals and we also offer individualized coaching and training to ensure that results are achieved.
8. Entrepreneur – to – Entrepreneur
We are entrepreneurs, too! Our team has founded and successfully marketed several small businesses and we have a passion for sharing our ideas with other entrepreneurs. We know what's most important: not looking cute in an ad campaign, but making the phone ring and people go to your website. We talk the talk.
9. Square 2 University™
Square 2 Marketing consistently develops new tools and programs to help small business owners with their marketing efforts. That's why we created Square 2 University, which offers a variety of articles, books, templates, videos and workshops with fresh, savvy ideas that can be implemented immediately to help drive sales! Most are free; all are helpful.
10. Free Marketing Coaching Session
Square 2 Marketing offers free 30 minute coaching sessions, which consists of a conversation about the current state of your business, where you would like to see your business in the future and suggested marketing tactics to increase the number of “warm” leads in your pipeline.
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More About Our Free Coaching Sessions.
11. We Make Our Clients “Remarkable”
Square 2 Marketing reviews a client's business and identifies what makes them remarkable. We don't simply identify our clients' great qualities -- we identify that which makes our clients stand out from the competition. We then position these “remarkables” in our clients' messaging in a manner which shows their customers that they are the only company with whom to do business. If you can't say anything remarkable about your business, don't spend any money on marketing because you will just look like everyone else.
12. Ongoing Communication
Square 2 Marketing's “pod” works as part of our client's organization. Although we are working out of our own office, we regularly communicate with our clients via scheduled weekly conference calls. We also provide detailed program updates and performance reports which outline the progress, status and effectiveness of all marketing efforts.
